Dr Loretta Concentrated Firming Serum
There’s nothing better than feeling great about yourself as you go about your day — but our skin is constantly fighting off four external factors that contribute to aging: pollution, light, climate, and irritants.
Dermatologist Dr. Loretta Ciraldo has dedicated her life to understanding why our skin ages and how we can incorporate effective products into a simplified skincare routine. Through over 40 years of working with patients directly, she’s designed a realistic set of products with a deep understanding of the struggles, frustrations, and dreams we all have for our skin. The company behind the brand is female-owned and family-run, with Dr. Loretta’s daughters by her side.
This medical grade anti-aging serum visibly firms skin and reduces the look of wrinkles and dark spots while refining pore appearance. Retinol supports collagen, protects from free radical damage caused by pollution and exfoliates dead cells from skin surface. Lipids keep skin hydrated to firm appearance and minimize dryness and redness.
- 1 fl oz / 30 ml
- made in USA
In stock (can be backordered)
- 0.5% Retinol: Boosts collagen production to reduce the appearance of lines and prevent wrinkles. Speeds cell turnover to remove stores of pigment from skin. Brightens tone and unclogs pores to make them appear smaller and reduce breakouts.
- Bioidentical Skin Lipids: Replenish moisture to provide instant radiance and luster and keep skin well hydrated even in dry, climate-controlled environments and during seasonal colder weather.
Directions: After cleansing, apply to face, neck and back of hands. Apply in the evening only for first two weeks and then twice a day if tolerated. If skin is sensitive, can also start by using only Monday, Wednesday and Friday at bedtime for the first two weeks. Follow with Concentrated Firming Moisturizer. Always use Urban Antioxidant Sunscreen in the morning when using this product.
Dr Loretta is a prominent Fellow of the American Academy of Dermatology with over 40 years of experience. Her skincare combines high concentrations of medical grade actives and botanical ingredients to ensure healthier, more youthful skin. It is the first skincare line that shields the skin against environmental factors responsible for 85% of skin aging – indoor and outdoor pollution, UVA, UVB and HEV, climate change and irritants. Each product is clinically formulated to prevent and correct damage and restore skin to its healthiest and more youthful appearance. All products are cruelty-free and formulated without sulfates, parabens, formaldehyde-releasing ingredients, artificial dyes or fragrances and other known irritants.